Mastering Brilliant Directories: A Comprehensive Guide to Webinar Wednesdays

This project provides a detailed exploration of the Brilliant Directories Webinar Wednesdays, focusing on the platform's features, user interactions, and practical tips for maximizing its potential. It covers various aspects such as membership settings, content marketing strategies, and user engagement techniques, offering insights into how users can effectively utilize Brilliant Directories for their business needs.

Introduction to Webinar Wednesdays

Welcome everyone to Brilliant Directories webinar Wednesdays.

Welcome to Brilliant Directories' Webinar Wednesdays, a platform designed to engage both existing and potential users. This weekly event provides an excellent opportunity for current customers to ask questions and gain a deeper understanding of how the software works. It's also a valuable resource for those considering Brilliant Directories, offering insights and inspiration by showcasing how others utilize the platform.

Engaging with the Community

Engaging with the community is a vital aspect of maximizing the benefits of your Brilliant Directories website. If you are not yet part of our LinkedIn group, I highly recommend that you join it. This group is incredibly useful for asking marketing-related questions, such as how to set up your site, pitch it to potential members, and engage with general users.

By joining the group, you can gain insights and advice that will help you get the most out of your platform. Visit brilliantdirectories.com/linkedin to join the group and start engaging with other members.

"We want to answer questions from new potential users, as well as existing customers about how the platform works."

The goal of Webinar Wednesdays is to make ourselves available to answer questions beyond what you might email to the support team or ask in the community forum. This initiative is designed to foster a more interactive and supportive community environment.

Maximizing Content Marketing

In this section, we explore how to maximize the benefits of content marketing using Brilliant Directories. The focus is on addressing questions from both new potential users and existing customers about the platform's functionality and advantages.

"You may write dozens and dozens of articles, but there are certain ones that you would like to pin to the top."

Introduction to the Deal of the Week: Article Slider

We're excited to announce the deal of the week, which is the article slider that you can put on your homepage. This tool is designed to enhance your content marketing strategy by allowing you to highlight specific articles.

How to Use the Article Slider for Content Marketing

The article slider can be a powerful tool for content marketing. By pinning key articles to the top of your homepage, you ensure that your most important content is always visible to your audience. This can help in driving engagement and retaining visitors on your site.

Examples of Effective Content Pinning Strategies

Consider pinning articles that are evergreen, have high engagement rates, or are particularly relevant to current events or promotions. This strategic approach can maximize the impact of your content marketing efforts.

Practical Use Cases for Article Slider

The article slider is a versatile tool that can significantly enhance the visibility of your content on your homepage. This week, there's an exciting deal offering the article slider at a 65% discount, bringing the price down to just $50.

The primary function of the article slider is to allow you to feature selected blog articles prominently on your homepage. This is particularly beneficial for those engaged in content marketing, as it enables you to highlight articles that drive better engagement and conversions.

I have another use that you actually mentioned in last week's webinar, Pat, is instead of focusing on featuring blog articles, they could be instructions on how to use the site.

Different Uses for the Blog Article Slider

1. Featuring Top Articles: You can handpick five articles that are most beneficial to your website and have them displayed at the top of your homepage. This is ideal for content marketers who want to pin articles that lead to higher conversions and interactions.

2. Instructional Content: Instead of just featuring blog articles, the slider can also be used to display instructional content, guiding users on how to navigate or utilize your site effectively.

Customizing the Display Settings

Customizing the display settings of your article slider can further enhance user engagement. By selecting articles that are more engaging and relevant to your audience, you can ensure that visitors are more likely to interact with your content.

Community Engagement and Contests

Engaging with the community through social media contests is a dynamic way to increase interaction and visibility. Last week, a contest was held where participants were encouraged to post on social media. The winner, Dan Hall, was randomly selected and awarded $250 in Brilliant credits, which can be used for add-ons on the Brilliant Directories website.

"And last week we had a contest to post on social media, and the contest winner was Dan Hall."

To participate in this week's contest, visit our Facebook page and find the pinned post at the top. Simply like and share this post to enter. Next week, another random winner will be chosen, and a new prize will be announced.

"All you have to do is like and share this post, and next week we will choose another random winner."

These contests not only reward participants but also help in spreading the word about the services and opportunities available through Brilliant Directories. Join in and take advantage of these engaging opportunities!

Interactive Q&A Session

In this interactive Q&A session, participants had the opportunity to ask questions directly to the hosts, focusing on various aspects of using Brilliant Directories. The session was designed to address user queries and provide practical solutions.

"We actually have two questions that are very similar."

Addressing User Questions and Providing Solutions

The session began with questions about hiding certain information based on membership level settings. One participant, Dan, inquired about removing the large Google Map feature from a claim listing. The hosts explained that this could be managed through membership level settings, although it might require some coding adjustments to maintain specific map features.

Examples of Common Issues and Their Resolutions

Another participant, Colette, asked about optimizing keyword searches on her directory. The hosts suggested using a guided search to improve user experience and demonstrated how to add related keywords to categories for better search results.

Tips for Optimizing Brilliant Directories Features

Throughout the session, various tips were shared, such as using if-then statements to customize member dashboards and utilizing profile statistics to add value for members. The hosts also discussed the importance of using Google Analytics to understand user interaction and improve site layout.

Conclusion and Next Steps

As we wrap up this session of Webinar Wednesdays, let's take a moment to reflect on the key highlights. We explored various strategies for engaging with the community, maximizing content marketing, and utilizing practical use cases for the article slider. The interactive Q&A session provided valuable insights and addressed many of your questions.

We encourage everyone to participate in future webinars to continue learning and growing together. You can register for free at BrilliantDirectories.com/weekly-webinars.

Thank you very much for everyone that joined us today.

Have a great rest of the week, everyone!